regarding the target article assigned:
i personally found it to be kind of dumb. it seemed to put a lot of words in the company's mouth. target certainly did not say bloggers' opinions and the entire media form of blogging is "irrelevant", they simply stated that they didn't address that kind of media. just like the spokesperson or whoever it was said, "we don't work with bloggers currently." that's it and that's all. i felt like this article totally blew that outlook out of proportion, and yeah, there's a point in the fact that target needs to get hip, and with the times, but blogging hasn't gotten big until the past few years. maybe their company policy is a little dated, but it doesn't mean they look down on blogging or don't want to interact with that media. it doesn't mean they're totally disregarding it. i don't think that this is as big as issue as the author of the article tried to make it be.
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